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adidas Supernova Rise 3 Introduction
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0:00
Okay, everybody with Moritz from the
0:02
design team at Adidas and he's going to
0:05
show us the Supernova Rise 3 with some
0:08
big changes. Go ahead, Morates.
0:10
Yeah, hi Sam and thanks for being with
0:11
us. Here we have the brand new Supernova
0:14
Rise 3 that is launching these days. Um,
0:17
it's a wholly redefined version of the
0:19
previous versions you have seen. We have
0:21
a brand new Dream Strike Plus foam
0:24
compound in here that gives us in this
0:26
shoe 20% more energy return. is 20%
0:30
lighter at the same time
0:31
at than the supernova rise 2 or compared
0:35
to what
0:35
exactly compared to the previous
0:36
supernova rise at the same time. What is
0:38
different is that we have a 37 mm heel
0:42
stack height with a 8 mm drop in this
0:45
shoe which enables to have a great
0:47
landing a very supportive transition and
0:50
the smoother than ever toe off.
0:52
Is it a little bit higher stack height
0:53
than before or
0:54
Exactly. Exactly. It is higher. We
0:56
increased it to the 37 mm with an 8 mm
1:00
drop which for this shoe is the perfect
1:02
combination for that everyday trainer.
1:06
What what happened to the weight?
1:08
The weight decreased. So here we have a
1:10
shoe that is 270 g in my hand which is
1:16
um a great weight for a day trader
1:18
in a US 9 US
1:19
in a US 9
1:20
and it's a beautiful women's colorway.
1:22
Uh can you tell us um in general terms
1:26
and if you can't what the foam is?
1:29
Yeah, the foam is what we call Dream
1:31
Strike Plus.
1:31
Okay. um which is a combination of a
1:35
super foam made for the everydays which
1:38
a foam that gives us high comfort has
1:40
enough support in the platform we build
1:42
it but is in this version lighter than
1:44
ever before with great energy return but
1:48
not enough as well to giving you
1:50
everything you need for a daily train
1:52
and then the outsole is um what uh it's
1:55
a CPU type rubber I saw
1:58
what we have here on this shoe is what
2:00
we call light traction It's a compound
2:02
that you see in a different way, for
2:04
example, on our race shoes of um the
2:06
Edizer line with the Ed Adios Pro 4, but
2:10
here it's constructed to get the best
2:13
grip for an everyday running shoe, which
2:15
the Supernova Rise 3 is. You see in its
2:18
layout, yes, we we decoupled that that
2:20
you really get a great deformation from
2:23
landing to toe off that your foot rolls
2:25
through smoothly and there is no fast
2:27
transition in the shoe that slaps you
2:29
down, but really enabling a great ride
2:32
that is defined by confident support for
2:34
and I see this will provide some support
2:36
as well through the the medial side.
2:38
That looks good. Yeah. And so it's uh
2:41
the price and uh they're available when
2:45
they are out now and they're very
2:48
$40.
2:49
You see as well there the upper comes
2:50
with a great woven type material prime
2:53
weave material that gives us enough
2:54
structure that gives you comfort but as
2:56
well that allows for breathability in
2:58
the key zones. And then for sure we're
3:00
touching up with an amazing soft lining
3:03
and the great gusseted tongue that you
3:05
see here that is super soft and molded
3:09
in. Wonderful. Morris, thank you very
3:11
much.
3:12
Thank you very much, Sam.
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