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Got bunions? CorrectToes is here to help! Chase Coffey explains how to reverse the consequences of years spent cramming your feet into narrow, pointy shoes.
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Hi, this is Road Trail Run at the TR
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2025 show. Uh I'm at the Correct Toes
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booth with Chase Coffee who's going to
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talk about Correct Toes and what they
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are, why you might want them.
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Yeah. Uh Correct Toes, we are a uh toe
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spacing brand. Um been around about 25
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26 years now.
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And the whole idea of toe spacers are to
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help strengthen and rehabilitate the
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foot back to its natural positions,
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which is why you set the tips of the
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toes, not the ball of the foot. Um
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really what our product is designed to
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do is is tackle issues like bunions,
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hammer toes, nuromomas, neuropathies, um
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issues that are generally caused by foot
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deformities, tight shoes, things like
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that. Um we launched a new product maybe
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6 months ago or so specifically for run
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especially in outdoor called the
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correctto sport. That's this model here.
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Um, what we really did is we took our
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original product, correct Toes, and made
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a few modifications to make it more
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appealing for a wider base of athletes.
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We have filled in the shims to make the
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big toe a little bit more um already
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filled in a little larger so it creates
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more space between the first and second
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toe and we've shrunk down the pinky toe
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to make it uh fit a wider range of feet.
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Um, so that's one big modification
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change. Um, the other thing we did is
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made it about 20% softer and more
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flexible. That just makes a better step
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in kind of casual feel. Also increases
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durability. You have less stress points
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in the product when you're running and
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being active in it because it is more
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soft and more malleable. Um the other
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option we did is we made it left and
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right specific and that is to allow the
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big toe to lift alongside the product
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when you're running or walking in the
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product uh without any sort of lifting
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of the product or bunching up the
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product. So a little bit better fit
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performance to it uh for that athletic
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use. That's really the the fun new thing
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with KTOS. Um, we also introduced a new
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product called Kreto's stable toe.
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Grab that one.
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Sorry about that.
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And stable toe is our single toe spacer
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really designed for uh specifically
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bunions and also arch support
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and and
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can you explain what bunions are?
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Yeah, so um bunions are foot deformity
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uh basically it's a dislocation of the
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first digit. Uh so over time with
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pressure um the the big toe will begin
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to curve inward and you'll start to
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notice a bump on the outside of your
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your first digit. Um that is basically
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your your toe not running on on the
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right railroad track anymore. So what we
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try to do is is shift that big toe back
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straight. Allow for flexibility within
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that big toe. The bump will never go
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away, but you will regain a lot of
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dexterity in your big toe, strengthen
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your foot, um and allow that big toe to
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to kind of straighten up up up and down.
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Uh so we're we're just kind of rehabbing
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the foot
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and and generally that this is an issue
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caused uh in part by a lifetime of
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wearing shoes which squish your toes
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into a small space.
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If you look at you know retired
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basketball athletes and football
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athletes, there's tons of cases of them
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out there with pretty mangled feet from
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wearing cleats all their life, wearing
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basketball shoes all their life. Same
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with a lot of pro runners, especially
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sprinters wearing super tight sprint
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shoes. Um, we're trying to prevent those
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things ahead of time. So, those
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athletes, don't use your athletic
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basketball shoes or your track spikes
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for those purposes. When you're done,
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wear correct toes or products like this
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to space those feet back out and try to
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reduce the damage ahead of time. Right.
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So, more of a recovery based product.
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They're great for reducing the injuries
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ahead of time, but they're also a rehab
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product for people that have those
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ailments.
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And how much time do I have to wear
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these?
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Sure. If you have a major foot deformity
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like a hammer toe, mallet toe, bunions,
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you'll start to feel a physical change
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within two to three weeks. You won't see
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a physical change for anywhere from 6
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months to two years. Very similar to
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braces, right? Think invisal line for
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our feet. Um, yeah, that's really kind
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of the timeline.
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And you want to wear them as much as
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possible,
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as much as you can tolerate. You know,
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think about it like going to the gym. If
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you lift weights for the first time in 3
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months, your feet are going to be sore.
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This is going to introduce a little bit
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more activation through your arch that
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you're not used to, a little bit of
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elongation to the top of the foot. It's
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going to just kind of waken up some
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muscles in your feet. You'll feel
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fatigued and sore after about 15 to 30
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minutes in the first week. Once you kind
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of get over that soreness, go ahead and
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start pushing that out to an hour. But
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the key to our product is active use. So
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doing something weight bearing whether
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it's lifting weights, running, walking,
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whatever it is, something where you're
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on your feet with the product in place
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that strengthen strengthens the muscles
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to be able to pull the bones back in the
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right position.
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So you wouldn't recommend uh users sleep
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with them.
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You can there's really great blood study
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or blood flow uh statistics with our
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product that basically increases blood
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flow to the bottom of the foot. It's
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actually 5 degrees Celsius difference
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between wearing ceretos at the tips of
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the foot than at the ball of the foot
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without ceretos on. Um so people with
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planner fasciosis or chronic planner
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fasciitis um it works really well for
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restoring blood flow to the bottom
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bottom of the planter.
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Um so there is benefit to that but if
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you're looking to change the structure
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of your foot you need to be
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weightbearing.
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And how much do they cost? Where can we
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buy them?
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Yeah definitely. Uh the new products uh
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stable toe it's a set of one left and
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right specific. They're 25 and the sport
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uh correct toes are $35. You can get
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them at most of our traditional run
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specialy retailers. Uh we're in about
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400 stores across the US. Uh so you know
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your fleet beats, your mom and pop run
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specialies, REI and things like that.
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Wonderful. Thank you so much, Chase.