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Hylo Athletics: New Axis Support & Impact 2 Neutral -Strong Sustainability Focus!
Dec 5, 2025
Hylo Athletics: New Axis Support & Impact 2 Neutral -Strong Sustainability Focus!
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0:00
Okay, we're with the Jorma who's the uh
0:02
found co-founder and chief product
0:05
officer at Hyo
0:07
Athletics from the UK. Tell us about
0:11
your sustainable high performance shoes.
0:15
Hey, thanks Sam. So, yeah, I'm here from
0:17
Ho Athletics. Um we really aim to create
0:20
products at the apex of design,
0:22
performance, and impact. So, of course,
0:25
we need a high performing shoe, but we
0:26
need to make sure um that we're also
0:28
looking after our impact and for the
0:30
planet. So, if I hear talk about um the
0:33
Axis in spring 26, so this launches in
0:36
February next year. This is our max
0:38
cushion support shoe. Um so, this has a
0:40
38 mil stack with a 30 mil 4 foot, 8 mil
0:44
drop. Um this will be 175 um in the US.
0:49
Um, and if I just talk about some of the
0:50
parts of the shoe. So, we use um a new
0:54
um biiobased nylon polymer in the upper.
0:56
Um, and this is warp knitted with a
0:59
monofilament to keep it super light and
1:01
super breathable. Um, we've also
1:03
redesigned the whole heel package and
1:05
how we achieve support in the heel. Um,
1:08
really nice and cuped in here. Um, we
1:11
have a super critical nitro injected um,
1:14
foam for the midsole. Um, this is a
1:16
little bit firmer than our original
1:17
impact. um but still made from bio
1:20
content. So we have 50% biobase in our
1:23
in our midsole.
1:24
We have ESS sheet that sits behind the
1:27
painted part of the uh midsole to really
1:30
ensure that the um the wearer is guided
1:33
through their stride um from the support
1:35
mechanism.
1:36
Um and if I turn into our uh tread light
1:39
outsold so from impact one the strips of
1:42
rubber were very linear. Um you know
1:44
that was delivered for neutral. This is
1:46
now delivered for support. So, we've
1:49
we've curved the um tread light outsole
1:51
off to the medial side to aid that
1:53
support and density. Um and also in the
1:56
forefoot um connected them to make sure
1:58
that we cover for the latest stage
2:00
pronation.
2:02
Super. You have another one for us.
2:04
Yeah, I do.
2:05
Oh, wow. This is the original but two
2:08
number two, right?
2:09
Yeah. So, this is impact 2. So, this is
2:12
the remake of our original and this
2:14
comes in fall 26. So, this will be
2:16
launched in August. Um, this will be at
2:18
155 price point, which is $10 lower than
2:20
we had the original impact at.
2:22
Wow. Wow. That's great.
2:24
We've we've updated this in a few ways.
2:26
We've got a new uh spacer mesh upper,
2:27
which is much more breathable and
2:29
lighter than the original. Um, which
2:31
also increases from a durability
2:32
perspective. We use the heel package
2:35
that we developed on Axis, so much more
2:37
cradled heel um to ensure that you get a
2:40
really nice lockin feeling. We updated
2:42
the laces um from the original one to
2:44
ensure we reduced weight, but we also
2:46
made sure that um the locking was better
2:49
for the midsole perspective. So, we've
2:51
changed the foam compound. We've now
2:53
delivered a 40% biobase by weight um in
2:56
the increase of 10%.
2:59
Um we have a slightly more dense foam
3:01
which is much more consistent and much
3:03
more durable
3:04
because I had the original and it was a
3:06
super fun
3:08
softish ride. So I think that's a good
3:10
that's a plus. A little bit denser.
3:12
Exactly.
3:13
Yeah. A little more a little more
3:14
response. A little more stable. Yeah.
3:16
And then we move on to the tread light
3:18
outsole. So we've now connected in the
3:19
midfoot um which we didn't have
3:21
previously just to aid a little bit more
3:23
snappy. And we've also ced out some of
3:25
the rubber to one reduce weight and also
3:27
add a third layer of water dissipation.
3:30
Wow. That's fantastic. And you know
3:33
what's really great is the the first
3:35
version. I'm sure this will be the other
3:37
this new version and the new shoe. You
3:39
know, there was no compromise for being
3:42
as sustainable as as is feasible these
3:45
days. And the weight, what's the weight?
3:47
Yeah. So, this will be down to about 260
3:49
g, which the original impact was around
3:51
280 285.
3:53
That's fantastic.
3:53
So, that's in a US9.
3:55
And and our other uh shoe.
3:57
Yeah. So, the axis that will be around
3:59
290 for a US9.
4:00
Good. Good.
4:01
So, yeah.
4:02
And the stack height of both if you
4:03
could. It's a 38 in the axis with a 8
4:06
mil drop and this is 32 with a 6 mil
4:09
drop in the impact.
4:10
Thank you very much JA. Fantastic.
4:12
No worries. See you in 2027.
4:15
Thank you.