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Kiprun shoe designer Brieuc Ferron explains the Kipsummit trail shoe lineup. All shoes have yet to launch in the USA.
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0:00
Hey, we are at the uh TR 2025 at the Kip
0:04
Run booth and I'm here with Ver who's
0:07
going to walk us through their trail
0:09
shoes.
0:10
Hey Dominic, nice to meet you. Yeah. Uh
0:12
we're going to talk about here the range
0:14
of Keepsummit that you can find.
0:17
Actually in Kipan we have three range of
0:19
different product three franchise sorry.
0:22
The first franchise is the keepsummit
0:23
that you can find in front of us. The
0:25
second range is a keep climb and the
0:28
last range is the gravel. Then I'm going
0:32
to show you this uh and I'm going to go
0:34
deeper into this keepsmit range. Here is
0:37
the first shoe in this range of
0:39
Kipsummit. This shoe is made for like if
0:42
you have a friends wants to discover
0:44
like trail running, you're going to give
0:46
him this shoe and he's going to feel
0:48
really comfortable in it and it's going
0:50
to be a easy shoe to wear and to go to
0:52
the path. These shoe have a really good
0:54
grips as you can find here. It's 4.5 mm
0:58
here. It's with a uh compression EVA
1:02
foam with a good comfort. We was strong
1:05
lining with good comfort as well. Also
1:07
in the tongue here lace loop to place
1:10
your lace to avoid them to move away
1:12
during the race. Here you have a really
1:14
good mud guard protection with the TPU
1:17
that doing this shape. Um and after what
1:21
we can find as well, it's also a really
1:23
strong mesh with mono filaments that
1:27
secure the durability of the shoe. And
1:30
uh a thing that is important to keep as
1:32
well is like to give a bit of a a story
1:35
uh behind the shoe. And here in trail
1:38
running uh there is uh sometime on the
1:41
path you can get hallucination. And here
1:44
my inspiration as a designer was around
1:47
hallucination and hallucination. I took
1:49
the mushroom as an inspiration. You know
1:52
the mushrooms they got this the red
1:55
mushrooms you they got these little dots
1:57
and there is this little uh lines behind
2:00
the top of the the mushrooms. These
2:02
little lines you can find them here and
2:04
also the little dots here. And this is a
2:07
small story but you know we need to
2:09
create like fun shoes to make them
2:11
different from the consumers and to the
2:14
competitors and to make us ours. And uh
2:17
there's also another point is like we
2:19
play as a chevron the the the top part
2:22
of the of the upper.
2:25
What else to say? I don't know in
2:28
introduction I forgot to say to you guys
2:29
but keep we designed a new logo one year
2:32
ago. This font is a new font that we
2:35
created in this direction to to focus
2:38
into like a a new way to design a logo
2:44
compared to the competitor. And the K
2:46
logo that you can find here, it's uh
2:49
inspired by the starting blocks on the
2:52
track and field. Here you have the
2:54
support for the runner and this is
2:56
symbolized by the runners. And here keep
3:00
we are always supporting our runner.
3:02
This is our mission. And here we are
3:05
support the runner for the beginners.
3:07
And now I'm going to talk you about this
3:10
one. This guy is the clip summit max.
3:14
Obviously max for maximum of comfort.
3:17
Maximum of comfort into the midsole. As
3:19
you can see, you have a big stack
3:21
height. Here you have 38 mm, a drop of 6
3:25
mm.
3:26
So 38 at the heel.
3:28
Uh 38 in the heel and minus 6 in the
3:31
front. obviously as it's a six mm
3:34
last
3:35
and how does that compare to this one?
3:38
This is a 4 mm if I'm not wrong. Uh
3:41
let's double check this. And here on the
3:45
on this one on the max we also have a
3:47
max of uh footprint to make sure the
3:51
shoe stays stable because with the ATPU
3:53
SCF sometime is a bit wobbly for some
3:56
people. But here we make sure that we
3:58
are wide enough and also towards the
4:00
front the top sorry that you have a wall
4:03
that secure your ankle as well. You find
4:06
also another comfort with the heel uh
4:09
padding on the heel and also in the in
4:13
the tongue to make sure that you are you
4:15
feel like really comfortable through the
4:17
kilome during your ultras. And also
4:20
another point it's here we are max
4:24
maximum of logo if you compare to the
4:26
other one. Another point you find again
4:29
like the same design markers with those
4:31
uh little details uh also the lines in
4:34
the upper the upper here it's with two
4:38
filament three filaments with shifting
4:41
colors to give you this approach of
4:43
alination. You find again the dots.
4:46
Remind remember remember the the
4:48
mushrooms and also here we protect the
4:51
laces with this kind of lacing system.
4:54
You still have the little loop to secure
4:56
your laces. And here we have the chevron
4:59
uh that is a code of trail running that
5:02
we wanted to express. Here a crazy loop
5:05
that you can't find in other
5:06
competitors. We wanted to make us a
5:09
different way to take the loops and it's
5:11
actually quite convenient when you come
5:13
and you you put the shoe. It's really
5:15
practical.
5:17
Another point to mention is here it's
5:19
the first time at Kipan we work with
5:21
Vibram and it was a really nice
5:23
collaboration with those guys from Kipan
5:25
from um from Vibran. Here we have a mega
5:29
grip uh outsole
5:32
um with a really nice traction lugs. Uh
5:35
and what another important point uh on
5:38
this shoe is the toe spring and heel
5:41
spring that is really good for the
5:43
motion.
5:43
The rocker.
5:44
The rocker. Exactly.
5:46
And another point that I want to mention
5:48
in Kipan as well. We have this tension
5:50
line here that you can find. This is one
5:52
of our design marker at Kipron. And why?
5:56
Because this tension line it's help you
5:58
to go towards to go in your race. And at
6:02
Kipron, what is super important for us
6:04
is like we want to support the design
6:07
the the runners either if they are
6:09
beginners is there if they want to just
6:12
have fun or even even if they want to be
6:14
like the pro and the elites. This is
6:17
super important.
6:19
And now I'm going to move to the race
6:22
guys. This is the race the most dynamic
6:25
and fast shoe you can find in running at
6:27
uh Kipran right now. This one is also
6:30
using the ATPU uh SCF critical foam.
6:34
This is two uh layers of uh foam as you
6:37
can see. And in the middle you have a
6:39
carbon plate. This shoe has been
6:42
designed in collaboration with one of
6:44
our athlet
6:50
is is a European champion.
6:53
Here the carbon plate make this shape
6:55
like a kind of a fork shape. Here you
6:58
have a spin in the middle and it's
7:00
finished by a round cycle with a hole to
7:03
make sure that the SCF is like going
7:05
through all the the spin of the this
7:09
direction.
7:10
Again here we have a really massive toe
7:13
spring and heel spring like give you
7:15
this really amazing um motion and
7:19
natural dynamism. Another point here we
7:22
have V viram the same logic in the in
7:25
the legs but there is more legs to have
7:28
a better uh grip and also here we are in
7:31
light base compared to the other one.
7:34
Yes.
7:34
Here the rubber weight is 70 g and the
7:38
rest of the shoe in 43 sorry the rest of
7:41
the shoe is 200 g. Here we also have the
7:45
story the crazy story of the mushrooms
7:47
with all the holes that you can find
7:49
that you can find also here on the this
7:52
part and on the laces and this little
7:54
details as well
7:56
here when you have the slit here that
7:59
shows that there is a carbon plate at
8:01
keep you also have this tension line as
8:04
I explained before here the upper it's
8:08
built with a neat part that you know
8:11
when you have a a sporty car. You sit in
8:14
the in sporty car and you are really
8:16
locked and you put your buckle and you
8:18
are ready for the race. That's the
8:20
feeling we want to give with this shoe.
8:23
And here the footprint again is really
8:25
wide to make sure you have really good
8:27
stability art support as well.
8:31
And practically this is our keepsummit
8:33
range with really the same good uh
8:36
design marker. The same logo in the same
8:39
place and also in the heel part for the
8:42
car the case sorry. And this is a
8:45
holistic like um franchise that makes
8:48
sense for the guys want to either
8:51
beginning in trail running or like want
8:54
to win a UTMB.
8:56
That's fantastic. Thank you for your
8:57
time. You're more than welcome.