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Nike Vision Sports Sunglasses. Now Trail too!
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Okay, we're with Zach from Nike Vision.
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He does sports marketing globally for
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Nike Vision. Nike Vision. Tell us, Zach,
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what's going on?
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Uh, we are a lency of Nike. We call
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ourselves Nike Vision. Uh, we are
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Marshon that's been doing the
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manufacturing for Nike with a great
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partnership for 20 plus years.
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Um, we're really deep into the brand and
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we make sure we're aligning with uh Nike
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aesthetic, brand trends. Right here,
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what you're looking at is some uh
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performance eyewear that's relevant in
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the trail space. It's a cross
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performance product. We have our Fly
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Free franchise. This being our original
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Fly Free and this being the Fly Free
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Shield. Very obvious. You see that this
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is one lens all the way across. And as
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you notice with all of these, you get
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two sets of lenses.
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Good for different light conditions. We
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have category ones for low light,
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evening rides, or even nighttime all the
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way up to category 3es. um everywhere in
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between as well. Great for varying light
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conditions. You can take control. They
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come with pouches that uh cover the
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lenses. These original fly freeze.
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What's lovely about these for people who
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have correction and want performance,
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these are highly RXable.
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So you still get
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that would be me.
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Yeah, this would be great for you.
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So this gives you a really good It's all
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good. This gives you really good
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coverage
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uh by the frame. We call this like a
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chassis
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giving that wrap. But the lens itself
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is actually fairly flat. So this lens
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when you get your prescription is about
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a four base.
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For anyone that knows optical terms that
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means it can take a very high
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prescription without distortion of
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something like this which would be not
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as prescriptionable. This is more like a
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6 to 8 base.
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Show us how the lens snaps in and out
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cuz that that's really cool.
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I'll show you on this guy. Um,
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one of the briefs behind this is like
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the most customizable pair of glasses.
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So, prescriptionable bingo.
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Uh, you want to swap out the lenses,
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this switch here, you open it up
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and you can just swap these out. Super
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sturdy. You can put in your
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That's a prescription.
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These ones are not prescriptionable.
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These are not prescription in here right
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now, but really easy to make with your
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prescription. The arms mega adjustable.
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Wa, that's good for me.
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You do what you want. Yeah. And so we
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have a lot of athletes that they want to
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tighten their glasses down for the
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downhills because the downhills you get
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a lot of bouncing around. So we'll have
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some athletes take them off real quick,
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kind of crank them down to make sure
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they're extra secure for those
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show us that bend again.
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Yeah. Yeah. I mean, you can do whatever
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you need with them. And it really gives
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agency to the consumer to adjust the
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glasses the way they need. Those pads
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excellently adjustable as well. Super
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easy. You can twist them, you can bend
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them. And uh it really, you know,
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faces are so varying, people are so
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varying to have a pair of glasses not
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adjustable as many we feel are not in
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this case feels almost irresponsible.
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And so going forward with all of our
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performance stuff, we make sure we keep
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adjustability at the forefront. Um, so
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always, you know, sweat resistant nose
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pads, sweat resistant ear sleeves, but
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this metal core wire, lightweight, often
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lightweight metal that uh makes them
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super adjustable.
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Excellent. And they're available
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worldwide.
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Available worldwide. I think we're
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dispensing them in AP pack. Don't quote
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me on the worldwide. Europe and uh North
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America APLA uh I believe as well, but
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actually the prescription part in the
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US, how would that work? So these would
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be something that a lot of our we
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dispense these glasses are carried by uh
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either independent um optometrist
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offices. They buy them in or we have uh
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vision works and a few other companies
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that carry Marshon Eyewear as well uh
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and they can just be made by your local
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optometrist. They're they take a
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prescription quite nicely. I just made
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some for a parolympian who's on the
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blind spectrum. Um his name's Jared. He
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runs Shout out Jared if you end up
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watching it. in Australia. Uh I made him
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a prescription pair for his running. He
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has obviously very high power. He's
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vision impaired.
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And over here we got something new
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coming.
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Just real quick.
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Oh, we're so excited about it. So I
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actually have one on my head here.
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So one thing and being honest in the
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trail space we hear a lot of do you have
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photochromic and we're
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I'm going to ask you that. Okay.
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And we we do I should say we will. Okay.
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So what we have in our collection we do
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not have them photochromic. We showed up
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here at UTMB 2 years ago for the first
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time at Nike Vision.
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Uh, and we just heard we need
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photochromic. We need photo. It's like
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you have to if you want to play in this
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space, it's what you have to do.
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And so I brought that back to my team
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and we've been working on it.
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This is the first photochromic, a
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category 1 to three.
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We're going to be expanding to different
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colors, but this is a near clear to
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neutral gray tint. Yeah,
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we have backside anti-reflective coating
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on these so you won't be seeing your
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cheek reflecting. And then as always, we
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make sure they're nice and adjustable.
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Very good. So you'll have some different
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tints.
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Yes.
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Yeah.
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Cuz I'm myopic so I need a The gray
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doesn't work for me, but yeah.
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So you're uh you're nearsighted.
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Nearighted. What tint works well for you
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out of curios?
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Uh well the um
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the uh yellowish
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and the one on the other side. Anyway,
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sort of the the yellowish
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brown, light brown. Yeah.
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Yeah. Amber.
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Amber. Amber. Amber. Yeah.
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Before this, fun fact, uh I'm still an
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certified optition. So, I I used to
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be in the clinic.
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So, I used to talk prescription all the
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time.
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So, uh we have two styles in our
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upcoming ACG product. We have the Vista
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Peak. This is going to be a semi-
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rimless.
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Um we did it in a cylindrical lens,
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which means it doesn't curve this way.
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So, this is straight down.
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What this does is it adds breathability
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and then it creates for really nice
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optics up and down especially.
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Um and then we have the Vista Vert. So
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this will be a little bit of a deeper
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lens.
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Um great for all sport but also
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fantastic for cycling. Deeper, uh it has
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this little bump up here. Fits well
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under a curved bill of hat which we hear
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a lot because these flat top ones end up
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crashing into hats. And then this rim on
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the bottom creates a nice seal for wind.
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So, for a higher speed sport like
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cycling, they'd work really well.
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We have four lanyard point attachments
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for those who like to use lanyards or
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croakies.
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And then again, backside anti-reflective
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coating and adjustable nose pads.
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A lanyard attach. That's really good.
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Will it come with a lanyard?
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You know what? It doesn't, but we It's
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not a bad idea. Maybe
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you throw one in.
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We'll tell the team
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branded one or a fun color. That's a
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good idea.
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Yeah. No, why not? because of the the
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you know you got the little slots you
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know
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and it will also show the consumer
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that the lanyard like how to use it. So
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okay.
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Hey Zach, thank you very much. Nike
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Vision.
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