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Salomon Genesis Introduction: “Stickiest” Contagrip rubber ever!
May 23, 2024
Almost identical to the S/Lab Genesis, a bit broader on the ground at midfoot, a slightly more relaxed upper and $40 less! Sept 2024. &160
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Hi, I'm Travis Hildebrand. I'm the merchandising manager for Running Footwear from North America
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and I'm going to talk to you about a new shoe coming out from Salomon called the Genesis
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This is a trail running shoe that is designed for a few different purposes. It's a very
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robust shoe. It's got a matrix upper. If anybody's familiar with matrix, matrix is a very, very
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durable yarn upper, so this is going to be able to withstand any sort of abrasion from
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rocks, roots, shale, or other types of sharp rocks, and it's not going to rip or tear or
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blow out like some regular meshes do. It also has a very reinforced toe cap to protect the
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toes from kicking rocks and roots and stumbling. Also, it has our quick lace technology, which
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provides a nice even pressure across the instep of the shoe. It also has a very soft lining around
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the heel collar of the shoe to help to hold the foot in place in a very, very comfortable way for
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long-distance type running. The hero of the shoe is the foam in combination with our active chassis
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The foam of the shoe is our energy foam, which is taken from our road running footwear. Very
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very cushioned and lightweight. The entire weight of this shoe is very, very light in
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comparison to how much technology is in the shoe. You would expect the shoe to be well over 10
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ounces, but it comes in just under at 9.6 ounces. Also, this active chassis on the lateral side
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provides an ability for the shoe to help to catch the foot and keep you from rolling ankles as
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you're running. So the combination of the durable upper, the durable toe cap, the active chassis
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really provide a very confident trail running shoe for almost any condition. And then to increase
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that level of confidence, we have a new engineered rubber compound on the bottom. Salomon makes our
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own rubber. We brand it as Contagrip, and this version of Contagrip is the stickiest version
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that Salomon has ever made. Very, very good at gripping rocks, trees, other things that you might
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be stepping on, whether they're wet or dry. Four millimeter lug depth with a very good pattern for
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self-cleaning lugs to help to keep the mud from building up on the bottom. This is a shoe that
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you can take anywhere, from anywhere from walking the dog all the way up to summiting a peak. This
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is a very, very versatile trail running shoe. Very cushioned, good ample fit for a good generous
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fit profile. A very, very comfortable shoe to wear
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