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SaySky: Products Tour and Conversation with Founder Lars Pedersen
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0:00
Okay, we're with Lars Peterson, the
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founder and CEO of Safe Sky from
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Copenhagen, and he's going to walk us
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through his incredible lines and what's
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kind of behind them. There's kind of
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stories and themes. Go ahead, Lars.
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All right. Thank you for visiting us,
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uh, Sam. Uh, I want to take you over
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here, uh, to show you some of the of the
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products. As you know uh you just said
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Sis Guy is from Denmark Copenhagen and
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uh we embrace minimalism and uh
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simplicity but at the same time as Sis
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Guy the brand like I say we take our
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sports serious but we don't take
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ourselves very serious. So, we do also
0:39
have uh what we call hero prints. Prints
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you can use for that small uh twist of
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things where you when you don't want to
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be min minimalist as I'm standing in
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now, but also just want to have that
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flavor when you go racing, right?
0:53
Yeah.
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Um
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the first print I could show you is uh
1:00
is this kind of AOP all over print. Um
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actually the the the the creative of
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this one actually just started from a
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talk of saying hey running is a luxury
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so don't
1:14
act more like philosophic like
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it's not so don't complain about running
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because in fact running is is your uh is
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your luxury is your break is the way you
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clear your head or where you hammer down
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or something
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but uh don't don't complain about uh
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doing hard intervals because you've
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chosen yourself and and you're not
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getting paid for doing it. So, like I
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said, running is a luxury. And then
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we'll start talking about ah luxury.
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Running is a luxury. Maybe we should
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turn some of the fabrics or theme into
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like a luxury theme. And then say, what
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is luxury?
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Well, you have the Louis Vuitton and the
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Gucci. And they all have these what do
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you call it? Iconic uh AOPs.
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And I said, hey, let's let's let's make
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our own one. Uh so just to show you uh
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how the old overprint came out. Um it's
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actually two uh two tracks that uh that
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we flipped together. Uh and then we made
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this uh what I think is a very beautiful
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exclusive uh handwriting uh font
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and uh yeah we were playing around with
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the words and the performance running
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couture. Couture sounds very nice. in 25
2:19
uh summer 25 we had a
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like I said it's it's not to meant very
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serious but we also had like a s guy
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creme de creme of running
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and yeah so
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couture that's the couture line
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that's the couture line but the the
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it's not that the the the you have the
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the pace jacket is a is a staple in our
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collection and and it's been there for
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for a long time. So
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this is a a allaround running jacket.
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Yeah,
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water repellent. I imagine a bit.
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Yeah, it has a bit of the first one, but
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it's still like we favor breathability
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and um and wind resistant over otherwise
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because you'll turn into a plastic bag.
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Yeah, I'll show you the 2.5 layer and
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the three layer if you want to have that
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rain jacket.
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Okay. Um, yeah. So, the the couture line
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is uh also heavier gross band down the
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down the side just just to get that
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uh what you call it like a hint from
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from luxury, right?
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Oh, and it's black. It's
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nice.
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And then I saw something a tiger. What's
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this tiger?
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Tiger. Well, the tiger we call the tiger
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grind was actually already is is coming
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out in the summer of 26. Yeah. And this
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is sort of the so full winter 2 26 um in
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the fall the
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our tiger is uh reflective is more
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colorful in the summer. Um
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it's being printed on a tiger camo. Uh
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so
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where did the art come for this? Is this
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your own design?
3:52
Yes, everything is our own design. In
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fact, I made the drawing of the tiger.
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You're the artist, too?
3:57
I'm the drawing of the tiger.
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Okay. I love And like I said, it it
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might look fearless, but it's actually
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have a bit of love in the in the nose
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with the heart.
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Look at that.
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Yeah.
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And then a little bit of motivating
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like keep chasing, stay hungry. Yeah. I
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think it's important that you stay
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hungry in your life.
4:13
Yeah. Cool. What else you got?
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Uh then I personally have a strong tie
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to Japan. I love the minimalism and the
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aesthetics of Japan. So this one is uh
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inspirated from um
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the Indo period of uh of um of Japan.
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Ido Eido period. Uh as you see the way
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of printing was is is a very very
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elegant uh way of uh
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yeah look at that.
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So so it's it's it's handmade. Uh but
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yes we have to have a stable hand and
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so you call it almost um you have you
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have cultural and artistic inspiration
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themes. How would you call it?
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Yeah, I guess I I guess uh we try to be
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philosophic and what we try what
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you know I I say one of the values of
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sales sky is that we are reflective
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uh about what's going on
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reflect about things
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and uh yeah so
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we don't really look at other things in
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running I don't know we try to create
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our own path I don't know what to say
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it's fun yeah but um yeah so with the eo
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Uh probably taking uh normally says
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Copenhagen underneath. It still does. It
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just just does just say it in uh
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Japanese. Yeah. And it says running down
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here. Um
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look at the cap. Wow.
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Um
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also the
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little uh upright running uh
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personality. Yeah.
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Uh so that's the main what we call the
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hero prints of fall winter 26.
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Don showed me a shirt over here with
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water sprayed on it. That was really
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This was really cool.
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It's a nice little gimmick. It has
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absolutely no performance thing. But
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why not? Yeah,
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but uh again uh we serious but not so
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serious. Uh so when you sweat
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the print comes out in the front.
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Oh the sweat.
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Oh.
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So this kind of emboss printing
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technique here makes it
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That's the couture again.
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That's the couture again. Uh how does
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that work?
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It is it is sort of I mean in both
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technique that you make that the water
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doesn't absorb uh where the print is
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as quickly. Yeah.
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Yeah. So it will as an effect that will
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be washed out over time.
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Sure.
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And of course it's so it's very sharp in
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the in the start and I don't know maybe
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20 washes down the road you will not. So
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it's it's made to fade you can say.
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Yeah. Made to what?
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Made to fade.
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Okay. You made to fade. That's okay.
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That's a good way to present it to sell
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it
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because it's in the end it is somewhat
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kind of a
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yeah it's a treatment right yeah but uh
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yeah it's a great fun and uh
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when it's washed out the all it's a
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great shirt yeah it's still still having
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very light
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this beautiful
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it's all flow we call it the flow range
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uh it's an 80 g per square meter uh
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fabric so yeah you will you will you
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will not find it lighter and if well if
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you
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it'd be very transparent.
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Or or you would also say if you run
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races and you put in the
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the bib, it'll tear.
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It'll tear, right? So, it's very hard to
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go below uh this one, I would say.
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And and you and you tested and and
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that's the limit.
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I would say it's the limit, but it's
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just that's my own sense of the
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vulnerability of fabrics. So,
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so what was your original background? I
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got to ask. What did you do before say
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sky if you might tell?
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Yeah, but it's all right. My my I don't
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know my my life is
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okay.
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It's not a straight road but I in in
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short I used to be a professional wind
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surfer. When I say used to
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it's now 20 20 years ago windfur wind
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surfing. Yeah.
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And uh after I done competition and I
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missed I missed to do something having a
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goal with my training and uh
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I wanted to run a marathon in 2007.
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Yeah. I started off with my board
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shorts, my quick sol
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and
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I hope not flip flops,
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not the flip flops, but um I realized
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that I needed performance gear
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and at that time I walked into runs
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speciality in 2007 and at that time
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there was no social running. There is no
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uh
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I think running was just a different
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thing is running has gone through an
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amazing journey ever since.
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community, gear, technology.
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It's just a way to present places.
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So I think when I
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So I was like, is this the way they were
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as in 2007? just the way they're trying
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to sell me running
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being very introvert and uh just a very
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egoistic indiv individual thing
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and I was complaining a couple of years
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about that and say ah they have so much
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to learn from from running from from uh
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from the surf
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where I realize in racing I come this is
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amazing
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selling running as a selling surfing as
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with a smile right
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and yeah it took me some years and I
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established the same guy in 13
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and when I started uh that journey and
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talking about that you have to look at
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running as a lifestyle.
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Yeah.
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Nobody understanding that they is a
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lifestyle. What do you mean it's just
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running? No. No. It's it's an identity
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for people.
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It's an identity. Yes.
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It's a way of it's that essential
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ingredients to life for many people.
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So I've been running 55 years. I started
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when I was 13.
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And it's part of me.
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It's always been part of me. And if I
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didn't do a lot or you know I was
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family, work, career things and I didn't
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do as much I wasn't as happy.
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No, but that's it. And you and you
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didn't need to put a word on it.
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And I don't think you need to put a word
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in it, but but it's more to to to tell
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the run specialtity how to how to view
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running more than just a sport. Like I
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said, an essential
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more than just data.
9:59
Yeah, for sure. More.
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But you you didn't you just run a very a
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really fast marathon a couple weeks? I
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can't remember. very very fast around
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240 24.
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Oh, dude. That's good. And if I may ask,
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your approximate age.
10:11
Yeah. 48.
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Excellent. Excellent. So, you're it's
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inspiring you too.
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Oh, yeah. For sure. I mean, running is
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probably the best health pill you can
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ever take, right? Uh,
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but don't overdo it, you know. Listen,
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but don't don't overdo anything. Don't
10:27
be extreme in anything unless you want
10:29
to be world champion, but that's a
10:30
totally different ball game.
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Yeah. So few deadly people uh take
10:35
everything in moderations. Right.
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Well, if you
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Lars, thank you very much. which has
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been wonderful just to talk, you know,
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and get a sense of who you are and the
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company around, you know, and so say
10:49
Sky, keep the fun going and the
10:52
inspirations. S.
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