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The Evolution of ON Running LightSpray & Robot Made Shoe in 3 minutes!
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okay we're with Eli from On he's going
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to show us how the light spray is put
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together and the evolution of the shoe
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which is really cool go ahead Eli so
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it's our most innovative product it's
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come a long way um it wasn't always
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winning medals and making headlines it
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actually started with just an idea from
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a young student um if you come here we
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can see the whole thought process into
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how the shoe took shape originally it
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was uh put on one of our early midsoles
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i believe that's one of our first cloud
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midsoles and you can see it's it's
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really just struggling to take shape
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here they're getting some of the
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concepts down but not quite sure the
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direction of where they wanted to go
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when did it start when did that process
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start i believe the process took 4 years
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but I'll have to double check okay
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that's okay it was a while uh it has
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been quite some time so as you can see
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here we put it on some of our other
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midsoles if you're familiar with the
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Cloud Boom Echo 1 and the Cloud Boom
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Echo 2 um these are the light spray
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uppers on those midsoles here um so
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really just working it around and seeing
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what stuck pun intended i kind of wish
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that they'd kept going with the gator
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look and the pull on i'm a big fan of
1:14
that but I'm also not in design so
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that's why it didn't stick um and then
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here we have it on the actually the
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Cloud Boom Echo 3 um so you can see here
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it's actually starting to take more of a
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shape i do believe this might have been
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one of the track spikes that they tested
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and behind us here you can see um those
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are some of the early prototypes really
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cool and then yeah when we landed on
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this final form so this is actually the
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one that Helen first won Boston or she
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won Boston for her second time but in
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this shoe it really shocked the world
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everyone was wondering what the shoe was
1:47
i was getting texts like crazy um but we
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couldn't What is it yeah we couldn't
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share too much information about it so
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we get down to our iteration that we
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have now
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this is what Helen will be wearing on
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Monday we're hoping for Boston Marathon
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win number three which is super exciting
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a quick uh let's look at the robot oh
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it's over again
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there we're over here we got We're
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actually making shoes here yep we're
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making shoes on oh there we go 3 minutes
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to make each shoe
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it's working the material onto the
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sidewall means in the first step we are
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creating the connection between the
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bottom unit and
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above and then by continuing spraying in
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a heat up the shoe um we speed up and
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slow down in certain areas and that
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elasticity
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uh support and compression
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this process takes around 3 minutes so
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just the manufacturer of itself and with
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this machine we are producing 100%
3:03
functional
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it's that's how the product looks like
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and what you see here is while we are
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printing logo we have to ensure possible
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material flow that it's not degrading
3:20
the system that's why we have this
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that's
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just in production we will have several
3:27
robots operating straight line
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