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The Running Event 2025 - Tracksmith unveils the Eliot Ryder
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0:01
Okay, here we are at Tracksmith in
0:03
December 2025 and we've got Moss
0:06
explaining the new shoe. Very exciting.
0:09
All right, here you go, Moss.
0:11
Hey everyone, I'm Masimo. I head global
0:12
PR and coms here at Tracksmith. Um, as
0:15
you know, we're a Boston based brand um,
0:17
proudly. Um, a few things. Um, the
0:20
biggest thing we are launching today is
0:22
the Elliot Rider and revealing it here
0:24
at the TR show. Um, as you might or may
0:27
not know, we launched a full collection
0:29
of footwear starting a few years ago. We
0:32
have the Elliot Runner. Then we launched
0:34
our carbon plated racer, the Elliot
0:35
Racer. Um, we also launched a trail shoe
0:38
this summer called the Range. And then
0:40
we're trying to fill out the whole line
0:42
here by bringing a max cushion shoe with
0:43
the Elliot Rider. Um, this shoe launches
0:46
in April of 2026. Uh, price point is
0:49
$220.
0:51
Um, a few things that is really great
0:52
about this shoe. Um, we wanted to answer
0:55
the question, can a max shoe look min?
0:58
Um, and we did it. So, the reason we did
1:01
that is, um, one, you know, a lot of the
1:03
max shoes on the market have a big
1:05
stack, have a lot of foam, um, and have
1:08
a completely different aesthetic than
1:09
what you see here. So, what we've done
1:11
is, um, basically taken that stack and
1:14
internalize it. So, what you have here
1:18
is really interesting. Um here is a 27
1:22
mil ATPU sole. Um what we've done is one
1:26
put this and internalize it. And the
1:28
reason we did that is a lot of the Max
1:31
cushion shoes are not stable that you
1:32
see on the market. And we wanted to
1:34
create a shoe where one we've put this
1:36
ATPU midsole had it be internalized and
1:39
create a center of gravity that sits
1:41
right in under the runner when they're
1:43
running. The result of that is a lot
1:45
more stable ride, a lot more smooth
1:47
ride, and a whole cohesive unit that's,
1:50
like I said, sits right underneath the
1:52
runner. You still have an engineered
1:54
mesh upper. Um, a few other things. We
1:57
have a 45 mil heel. Um, 37 1/2 forefoot.
2:03
Um, so still a max cushion shoe. Comes
2:05
in around 9 12 o in a men's 9. So, still
2:08
fairly lightweight from what you see on
2:10
the market today. Um, again, launching
2:13
in spring 26. Um, our goals for April.
2:16
Um, comes in four different colorways.
2:18
Our hero colorway here is in the ivory
2:20
green. What I have in my hand is also
2:23
the wine colorway. Two other colorways
2:26
you don't see here on the trade show
2:28
floor, which we will have available, is
2:29
our classic navy, as well as a full um
2:32
taupe colorway. Um, so yeah, we're
2:35
excited to put this shoe out and we'll
2:37
see you in spring 26.
2:38
Awesome. Thank you mas.