UTMB Introductions: Instinct Run Packs & Belts

Okay, we're here at Instinct with Sean who's actually both French and American

He's got some very incredible packs. He's the founder of the company and the designer of Belts Packs

Sean, tell us about your brand and a few of your products. Yeah, well first of all, thanks for the interest and thanks for passing by

Instinct, we launched our first product in 2016, our first pack. Instinct is a highly specialized company focused on pure performance, trail packs and products

Our key focus and all the designs or products are based on three main pillars and that's

ergonomics, function and accessibility. All our packs sit high for greater liberty of movements

All packs have similar technical traits, whether it be the rain pockets, they're easy

to access over your shoulder for quick access and storage of the rain jackets

Different pole systems that are accessible on the back or on the front, easy to access

pockets in the back, up front. Hydration, soft plastic set up high up front, so very easy to drink, greater space for storage

of nutrition. On the bottom, as you can see, the pockets are all independent

We don't have overlapping pockets that can hamper the ability to get soft plastic back

in, feed or things like that. All our packs also use our famous side elastic lacing system

This hits a couple of birds with one stone. The first thing is that it really adapts, the packs adapt to all body types

It eliminates bounce and because it's elastic, we get no constraint in terms of breathing

which means that the packs can fit close to the body, but you have that ability to be

able to breathe easily. These are really key features that are recognizable with Instinct packs all along their product line

We go from a 3, 4, 7, 10, 12, 18, 24 and a 40 liter pack

That's the one I got my eye on, look at that. Products that are very specific to each discipline

And here we've got lots of front storage as well. This is a one of a kind pack, really specialized for those who are going to be going out for

self sufficient events or runs. For example, people who are going to do ski touring, mountaineering, fast and light hiking

It's a real performance product. It's a 40 liter pack and it's got a proprietary elastic lacing system on the side

It's got a special side lacing system that allows you to be able to run and breathe freely

And at the same time, you can lock it out if you need to, if you have skis and you don't

want any movement. So really a performance pack that sits up high and I say that carries 40 liters

And as on many of our packs, what's very important is having quick access to storage

Okay, noticeably, we use this type of door that really allows you to be able to get in

and out very, very quickly. So this is a key feature on many of our packs, is this back door

So nine different packs and we also have a very unique belt

Oh, let's take a look at the belt you showed me earlier. Ah

So this is a best seller and a belt that really pleases many of the different athletes of

all levels, intermediary, beginner and also very much the elites. We're always looking for something that's very minimalist, that has segmented storage

that doesn't bounce at all, even if you have the equipment needed to go out for an 80K run

So six pockets, overlapping pockets, okay, with quick, easy access. Look at that

On the side and on the back, this protected design that I came up with for a tubular system

to be able to put in your poles one at a time or both at a time

Okay, very, very important. When you go in here, it comes out this way

You don't need to go fishing around and get trying to achieve those elastic bands

And more here too. So if you don't, so how much water can I carry in there

So sometimes I'll do a, for example, a 50 miler. Yeah. Okay

I'll go with the two 600 milliliter soft blasts. Yeah. In the back

One in the back, one in the front. Yeah. I got my cell phone, my safety kit. Yeah

Okay, gels, things like that. And if you're not using the poles here, you can also stash a rain jacket or something

Okay, okay. So it's a very, very unique breathable. Yeah. As I say, it's not going to bounce

And what is the price in Euros for the belt? So in dollars and in Euros, it's 45

That's reasonable. Very reasonable. So it's the only one in the market, as I said, that has this proprietary design, a back pocket

And this really makes a huge difference about the poles. And having six pockets for segmented storage, which means that when you pull something out

it's not all going to fall out. And the other thing is we don't have any stitching

Like on the front, for example, you just take this tab and you open and you access. And you got all of it

Plus you got that organization. You see the yellow mesh? Yeah. It means you know you're going in the right pocket

Ever have a phone and you put it in between the belt and the short and it falls out? Yeah

So it's a clue. Yeah. You know where you're going. Now tell me, in what countries are we available with Instinct

So Instinct, we're all across France, all across Europe, sorry. Basically all over Europe

We're in all of Asia and Southeast Asia. So we cover Japan, Korea, Australia, the Philippines

So it's there. And then we jump across. We're in South Africa. Yeah

And then we're up in Canada. Yeah. And starting this fall, we're hitting the States. Ah, great

So a lot of people will be able to discover the brand in detail at the running event in

Austin in late November. Super. So for those who are not in one of the 26 countries where we sell, where we have retailers

and reporters, we do sell direct online with instinct.com. Okay. And to the US as well? Yeah. Excellent

We sell a lot of products to the States right now. Yeah. And I'd say basically this fall, shops and retailers will be able to supply consumers

in the States. Thank you very much, Sean. Wonderful. I'd never really seen the brand and it's really neat what you're doing

Best of luck. Thank you.